Pricing Positioning Strategy
Decide where your pricing sits in the market and why. Part of Pricing Strategy (Starter plan and up).
See the Pricing Strategy toolPrice is a positioning signal: too low and you look cheap, too high without justification and you lose deals.
Give your differentiator, competitor pricing and main goal — growth, revenue, retention, market share, profitability or enterprise — and the report recommends a model and price range with the reasoning, plus how you can position against each competitor.
Why use it
Goal-driven
6 goals, from growth to enterprise.
Reasoned
Why this model and price range.
Against rivals
Your edge over each competitor.
Starter plan and up
One analysis uses one AI prompt.
Frequently asked questions
What is pricing positioning?
Where your price sits relative to the market — premium, mid-market or value — and what that signals to buyers.
How does the tool decide positioning?
From your product, target market, stage, goal, differentiator and competitor pricing; it explains the reasoning behind the recommendation.
Does it need a paid plan?
Yes. Pricing Strategy is included in every paid plan, starting with Starter ($9.99/mo). One analysis uses one AI prompt; if a reply cannot be read, one automatic retry uses a second.
Can I reposition later?
Yes. Change the goal or stage and run it again.
Does it work for any business?
It works for software, services and products, wherever you can describe the offer and the market.
Ready to start? Open Pricing Strategy.
The All Innovativ Pricing Strategy tool helps you position your price — premium, mid-market or value — with a recommended model, price range, reasoning and your edge over each competitor; included from the Starter plan ($9.99/mo).
You enter the product, target market, business stage, main goal, competitor pricing, your differentiator and, optionally, your current numbers, plus the currency (9 options) and the report language (30+). Competitor prices come from what you enter plus the AI's general knowledge, which can be out of date; uncertain prices are marked (verify) and the AI is told never to invent a competitor. The revenue projection states the customer numbers it assumes. Pricing Strategy is included in every paid plan from Starter ($9.99/mo); one analysis uses one AI prompt.