Guides

Technical write-ups on indexing, canonicals, QR codes and the practical side of running a small web product. Each one is based on something we measured, not on general advice.

Duplicate Indexing from Trailing Slashes: How to Find It and What It Costs 40 pages indexed at two URLs each, splitting 45% of all impressions. How to detect the split in Search Console, why a 301 is not enough, and where the fix actually belongs. What Is a HEIC File, and Why Did Your Phone Start Making Them The format an iPhone writes by default: the same photo in roughly half the space, in a container almost nothing outside Apple opens. What it costs you, and which format to convert to.